While music is the main focus of Travis Scott’s merch brand, he’s built a lucrative business around his merch, which reaches a broad, global audience. The rapper and his team are heavily involved in the production process, regularly visiting factories to ensure that each piece meets their high standards. This hands-on approach is key to the success of his merch, which blends streetwear aesthetics with luxury fashion elements.
With a cult following, it’s no surprise that the rapper’s merch has become as sought after as his music. Each release is carefully crafted to create hype and demand, with Scott using social media to tease each new collection. This hands-on approach also allows the rapper to develop unique, one-of-a-kind pieces that set him apart from his competitors.
Where to Buy Authentic Travis Scott Merch Online
After the release of Astroworld, Scott released a series of merch that was designed to match the visual theme of the album. The collection featured tees and hoodies that could be personalized with additional graphic overlays. The rapper also partnered with a variety of retailers to sell the apparel, including digital sports platform Fanatics and sportswear stores Lids and Mitchell & Ness.
Almost every major milestone that Scott hits is celebrated with a special merch drop. For example, when the rapper dropped his Nike Jordan VI “British Khaki” sneakers in 2018, he also launched a Cactus Jack skateboarding range. The collection included a variety of apparel and accessories, from hoodies and T-shirts to skateboard wheels and trucks.…