Best Practices for Conversion Optimization is an ecommerce marketing strategy that can help you double the number of leads and sales you get without spending more money on advertising or increasing traffic to your website. However, it’s a complex process that requires meticulous testing and continuous efforts to bring the best results. To assist you, we’ve compiled a list of 14 conversion rate optimization best practices that will help you optimize your website for maximum results.
1. Use Testimonials and Social Proof
Incorporating testimonials and social proof on your site is a great way to build trust with customers and increase your conversion rate. For instance, adding positive testimonials on your product pages can help potential customers gain a better understanding of the product and its benefits. Moreover, highlighting your positive reviews and ratings on your website can also inspire visitors to take action on your site. For example, Vegetology places a positive testimonial right above the product description to encourage website visitors to convert.
2. Reduce Cart Abandonment
Ensure that your website is optimized to reduce cart abandonment by having a clear call-to-action on every page and making the CTA button prominent so that site visitors don’t have to search for it. Additionally, reducing your page load time can help you reduce the number of impatient visitors who are likely to leave your website before it loads. For example, you can try removing large images and using AMPs to speed up your pages.