If you want to attract more patients, improve patient retention, and grow your dental practice, implementing an effective marketing strategy is key. But, it’s not enough to have a marketing strategy alone — you need the right tools to implement it effectively and efficiently.

Implementing dentists marketing strategies into your practice marketing can give you a competitive advantage by allowing you to reach more patients, and provide them with the best possible care. Whether you are running a single-office dental office, or a large DSO, or even a specialty practice, there are some universal digital marketing tactics that will help you achieve your business goals.

How Dentists Can Leverage Marketing for Growth

Video content is always a good way to engage your audience. Having videos of your team members answering commonly asked questions on your website, or showing off a day-in-the-life at the office on social media helps to humanize your dental practice and builds trust with prospective patients.

People love to see before and after images of dental treatment. Adding these to your website, social media, and landing pages will also improve SEO as Google algorithms favor websites with rich and varied media.

When a new caller reaches out to your practice, they need to hear someone enthusiastically explain the services offered and why they are the right dentist for the patient. Having a knowledgeable team member answer phone calls will increase customer satisfaction, and build trust in your brand. Also, be sure you are responding to online reviews and addressing concerns in a timely manner that is also HIPAA compliant.