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A Look Inside Nfinity Shoes: Engineered for a woman, designed for performance by Bernell Hooker

It is Nfinity’s goal to make a profound difference in the lives of female athletes by providing footwear specifically designed for their physiology. This 5-year-old company is preparing to enter its second stage of business development – expansion into additional sports.
 
Nfinity is the first and only brand with a core focus of designing and producing high-performance athletic footwear for women. Nfinity focuses on innovative technologies to alleviate injuries and specifically address female physiology, while delivering superior comfort and performance.
 
Who’s behind Nfinity Shoes?
Owner Tate Chalk speaks candidly on women getting in the sports business… At Nfinity, we look to build a sport from the inside out and from the ground up. As we were looking for a Brand Manager it was hard to find a young woman who played in college and was passionate about her sport and wanted to keep contributing to outside of her playing. Women must know that there are many things you can do other than coach or play in sports. You’ll think with all the young women graduating every year, you’ll think that somebody would be passionate and want a job that would give back and change the face of women’s basketball. It took 16 months and 60 interviews, to find a young woman who had that passion.
 
I would encourage any young woman from whatever level they play, if you’re passionate on what you do, you can absolutely make your passion your career. It’s more than X’s and O’s and on the court, there’s shoe company’s, apparel companies and recruiting company’s etc and everybody is looking for someone who’s lived it. We’re trying to encourage people to pursue their passion. Take what you know and market yourself.
We’re not only in the shoe business but we also earning the woman business. We try to encourage people to pursue their passion weather its basketball, volleyball, softball or whatever it is, take what you know and market yourself.
 
Engineered for a woman, designed for performance.
It is Nfinity’s goal to make a profound difference in the lives of female athletes by providing footwear specifically designed for their physiology. This 5-year-old company is preparing to enter its second stage of business development – expansion into additional sports.
 
Nfinity is the first and only brand with a core focus of designing and producing high-performance athletic footwear for women. Nfinity focuses on innovative technologies to alleviate injuries and specifically address female physiology, while delivering superior comfort and performance.
 
David Marler, National Sales Manager says, in our research we saw that no one in the footwear business was addressing women’s physiology and their anatomy.  The technology behind our shoe is based on a woman Q angle.  The Q angle is the angle between the inside of her hip and the inside of her knee. Because the Q angle is wider then a male, it puts more stress on their ACL. Depending on who you talk to the Q angle is one of the leading theories in to why women have nine times more ACL injures then men do. Nobody is talking about that. We saw an opportunity to bring a product to market that address a specific need.
 
When ask of plans to market Nfinity shoes Amy Desharnais, Brand Manager who attended Brown University and played both Soccer and Basketball states, we’re going to speak to the female. It’s a simple concept that no other company is doing. We’re sending our shoes out to women.  We want women who’s going to speak to the people. We’re going to take females who are going to be testing our shoes and she’s going to be growing with us as a company. We want women to grow with us as we grow as a company.
 
I was an athlete; I love the idea of making a great product. I’ve always worked in different product Development Companies. It’s really been great for me to be able to have been an athlete and also provide athlete footwear, clothing and apparel to athletes.
 
Nfinity currently has a Cheerleading shoe line and released a revolutionary Basketball and Volleyball shoe this year built specifically for the natural needs of a female athlete. To learn more about Nfinity go to www.nfinity.com
Bernell Hooker

Bernell Hooker is the Founder and CEO of Images of Us (IOU) Sports; a non-profit organization that empowers girls and women through education and sports. "Think of yourself as an athlete. I guarantee you it will change the way you walk, the way you work, and the decisions you make about leadership, teamwork, and success." - Mariah Burton Nelson